Kotler, P., Armstrong, G., Harris, L. C., He, H., Piercy, N., & Kotler, P. T. (2019). Principles of Marketing, European Edition (Eighth edition.). Pearson International Content.
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Chicago Style (17th ed.) Citation
Kotler, Philip, Gary Armstrong, Lloyd C. Harris, Hongwei He, Nigel Piercy, and Phil T. Kotler. Principles of Marketing, European Edition. Eighth edition. Harlow, United Kingdom: Pearson International Content, 2019.
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MLA (9th ed.) Citation
Kotler, Philip, et al. Principles of Marketing, European Edition. Eighth edition. Pearson International Content, 2019.
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Warning: These citations may not always be 100% accurate.