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Principles of Marketing, European Edition/

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<p><b><i>Principles of Marketing</i></b>, helps students understand how to create value, build customer relationships&nbsp;and master key marketing challenges. The the&nbsp;8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with&nbsp;examples...

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Wedi'i Gadw mewn:
Prif Awduron: Kotler, Philip (Awdur), Armstrong, Gary (Awdur), Harris, Lloyd C. (Awdur), He, Hongwei (Awdur), Piercy, Nigel (Awdur), Kotler, Phil T. (Awdur)
Fformat: Electronig Llyfr
Cyhoeddwyd: Harlow, United Kingdom : Pearson International Content, 2019.
Rhifyn:Eighth edition
Pynciau:
Business & Economics/Marketing/General
Mynediad Ar-lein:https://resolver.vitalsource.com/9781292269603
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Crynodeb:<p><b><i>Principles of Marketing</i></b>, helps students understand how to create value, build customer relationships&nbsp;and master key marketing challenges. The the&nbsp;8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with&nbsp;examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.</p>
Disgrifiad Corfforoll:1 online resource
ISBN:9781292269603

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