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Principles of Marketing, European Edition/

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<p><b><i>Principles of Marketing</i></b>, helps students understand how to create value, build customer relationships&nbsp;and master key marketing challenges. The the&nbsp;8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with&nbsp;examples...

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Main Authors: Kotler, Philip (Author), Armstrong, Gary (Author), Harris, Lloyd C. (Author), He, Hongwei (Author), Piercy, Nigel (Author), Kotler, Phil T. (Author)
Formato: Electrónico Libro
Publicado: Harlow, United Kingdom : Pearson International Content, 2019.
Edición:Eighth edition
Subjects:
Business & Economics/Marketing/General
Acceso en liña:https://resolver.vitalsource.com/9781292269603
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Summary:<p><b><i>Principles of Marketing</i></b>, helps students understand how to create value, build customer relationships&nbsp;and master key marketing challenges. The the&nbsp;8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with&nbsp;examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.</p>
Descrición Física:1 online resource
ISBN:9781292269603

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