International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
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| Autor principal: | |
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| Autor corporatiu: | |
| Format: | Electrònic eBook |
| Idioma: | anglès |
| Publicat: |
Heidelberg :
Physica-Verlag HD,
2008.
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| Col·lecció: | Contributions to Economics,
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| Matèries: | |
| Accés en línia: | http://dx.doi.org/10.1007/978-3-7908-2030-0 |
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