International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
保存先:
| 第一著者: | |
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| 団体著者: | |
| フォーマット: | 電子媒体 eBook |
| 言語: | 英語 |
| 出版事項: |
Heidelberg :
Physica-Verlag HD,
2008.
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| シリーズ: | Contributions to Economics,
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| 主題: | |
| オンライン･アクセス: | http://dx.doi.org/10.1007/978-3-7908-2030-0 |
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