International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /

Παρόμοια τεκμήρια

• Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members Behavior and the Economic Relevance for the Marketer /
  από: Meister, Sandra
  Έκδοση: (2012)
• Branded Component Strategies Ingredient Branding in B2B Markets /
  από: Worm, Stefan
  Έκδοση: (2012)
• International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries /
  από: Meierer, Markus
  Έκδοση: (2011)
• User Generated Branding Integrating User Generated Content into Brand Management /
  από: Arnhold, Ulrike
  Έκδοση: (2010)
• Managing Corporate Brands A new approach to corporate communication /
  από: Ormeo, Marcos
  Έκδοση: (2007)