International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
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| Format: | Elektronski eKnjiga |
| Jezik: | angleščina |
| Izdano: |
Heidelberg :
Physica-Verlag HD,
2008.
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| Serija: | Contributions to Economics,
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| Teme: | |
| Online dostop: | http://dx.doi.org/10.1007/978-3-7908-2030-0 |
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