International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
Збережено в:
| Автор: | |
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| Співавтор: | |
| Формат: | Електронний ресурс eКнига |
| Мова: | Англійська |
| Опубліковано: |
Heidelberg :
Physica-Verlag HD,
2008.
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| Серія: | Contributions to Economics,
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| Предмети: | |
| Онлайн доступ: | http://dx.doi.org/10.1007/978-3-7908-2030-0 |
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