International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
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| Glavni autor: | |
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| Autor kompanije: | |
| Format: | Elektronički e-knjiga |
| Jezik: | engleski |
| Izdano: |
Heidelberg :
Physica-Verlag HD,
2008.
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| Serija: | Contributions to Economics,
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| Teme: | |
| Online pristup: | http://dx.doi.org/10.1007/978-3-7908-2030-0 |
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Slični predmeti: International Brand Management of Chinese Companies
- International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
- Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members Behavior and the Economic Relevance for the Marketer /
- Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members Behavior and the Economic Relevance for the Marketer /
- Branded Component Strategies Ingredient Branding in B2B Markets /
- Branded Component Strategies Ingredient Branding in B2B Markets /
- International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries /