Managing Corporate Brands A new approach to corporate communication /

Benzer Materyaller

• International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries /
  Yazar:: Meierer, Markus
  Baskı/Yayın Bilgisi: (2011)
• User Generated Branding Integrating User Generated Content into Brand Management /
  Yazar:: Arnhold, Ulrike
  Baskı/Yayın Bilgisi: (2010)
• B2B Brand Management
  Yazar:: Kotler, Philip
  Baskı/Yayın Bilgisi: (2006)
• Branded Component Strategies Ingredient Branding in B2B Markets /
  Yazar:: Worm, Stefan
  Baskı/Yayın Bilgisi: (2012)
• Ingredient Branding Making the Invisible Visible /
  Yazar:: Kotler, Philip
  Baskı/Yayın Bilgisi: (2010)