Managing Corporate Brands A new approach to corporate communication /
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Wiesbaden :
DUV,
2007.
|
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-3-8350-9599-1 |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: Managing Corporate Brands
- International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries /
- B2B Brand Management
- User Generated Branding Integrating User Generated Content into Brand Management /
- Branded Component Strategies Ingredient Branding in B2B Markets /
- Ingredient Branding Making the Invisible Visible /
- Value Creation of Firm-Established Brand Communities