Branded Component Strategies Ingredient Branding in B2B Markets /

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Bibliographic Details
Main Author:	Worm, Stefan
Corporate Author:	SpringerLink (Online service)
Format:	Electronic eBook
Language:	English
Published:	Wiesbaden : Gabler Verlag, 2012.
Subjects:	Economics. Marketing. Economics/Management Science.
Online Access:	http://dx.doi.org/10.1007/978-3-8349-6453-3
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