Branded Component Strategies Ingredient Branding in B2B Markets /
Furkejuvvon:
| Váldodahkki: | |
|---|---|
| Searvvušdahkki: | |
| Materiálatiipa: | Elektrovnnalaš E-girji |
| Giella: | eaŋgalasgiella |
| Almmustuhtton: |
Wiesbaden :
Gabler Verlag,
2012.
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| Fáttát: | |
| Liŋkkat: | http://dx.doi.org/10.1007/978-3-8349-6453-3 |
| Fáddágilkorat: |
Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!
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Geahča maid: Branded Component Strategies
- B2B Brand Management
- Ingredient Branding Making the Invisible Visible /
- User Generated Branding Integrating User Generated Content into Brand Management /
- International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries /
- Managing Corporate Brands A new approach to corporate communication /
- Value Creation of Firm-Established Brand Communities