Value Creation of Firm-Established Brand Communities

Lignende værker

• Value Creation of Firm-Established Brand Communities
  af: Wiegandt, Philipp
  Udgivet: (2009)
• Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members Behavior and the Economic Relevance for the Marketer /
  af: Meister, Sandra
  Udgivet: (2012)
• Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members Behavior and the Economic Relevance for the Marketer /
  af: Meister, Sandra
  Udgivet: (2012)
• Branded Component Strategies Ingredient Branding in B2B Markets /
  af: Worm, Stefan
  Udgivet: (2012)
• User Generated Branding Integrating User Generated Content into Brand Management /
  af: Arnhold, Ulrike
  Udgivet: (2010)