International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /

Gelijkaardige items

• Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members Behavior and the Economic Relevance for the Marketer /
  door: Meister, Sandra
  Gepubliceerd in: (2012)
• Branded Component Strategies Ingredient Branding in B2B Markets /
  door: Worm, Stefan
  Gepubliceerd in: (2012)
• International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries /
  door: Meierer, Markus
  Gepubliceerd in: (2011)
• User Generated Branding Integrating User Generated Content into Brand Management /
  door: Arnhold, Ulrike
  Gepubliceerd in: (2010)
• Managing Corporate Brands A new approach to corporate communication /
  door: Ormeo, Marcos
  Gepubliceerd in: (2007)