International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
Furkejuvvon:
| Váldodahkki: | |
|---|---|
| Searvvušdahkki: | |
| Materiálatiipa: | Elektrovnnalaš E-girji |
| Giella: | eaŋgalasgiella |
| Almmustuhtton: |
Heidelberg :
Physica-Verlag HD,
2008.
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| Ráidu: | Contributions to Economics,
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| Fáttát: | |
| Liŋkkat: | http://dx.doi.org/10.1007/978-3-7908-2030-0 |
| Fáddágilkorat: |
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| Olgguldas hápmi: | digital. |
|---|---|
| ISBN: | 9783790820300 |
| ISSN: | 1431-1933 |
| DOI: | 10.1007/978-3-7908-2030-0 |