Marketing Communication Policies

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Bibliographic Details
Main Author:	Busch, Rainer
Corporate Author:	SpringerLink (Online service)
Other Authors:	Seidenspinner, Margarete, Unger, Fritz
Format:	Electronic eBook
Language:	English
Published:	Berlin, Heidelberg : Springer Berlin Heidelberg, 2007.
Subjects:	Economics. Marketing. Economics/Management Science.
Online Access:	http://dx.doi.org/10.1007/978-3-540-37323-0
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