Marketing Communication Policies
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| Main Author: | |
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berlin, Heidelberg :
Springer Berlin Heidelberg,
2007.
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-3-540-37323-0 |
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