Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories /

Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories /

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Bibliographic Details
Main Author: Hult, G. Tomas M.
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: New York, NY : Springer New York, 2011.
Series:SpringerBriefs in Business, 20
Subjects:
Economics.
Industrial management.
Marketing.
Economics/Management Science.
Management/Business for Professionals.
Online Access:http://dx.doi.org/10.1007/978-1-4614-3819-9
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http://dx.doi.org/10.1007/978-1-4614-3819-9

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