Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, NY :
Springer New York,
2011.
|
| Series: | SpringerBriefs in Business,
20 |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-1-4614-3819-9 |
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| 100 | 1 | |a Hult, G. Tomas M. | |
| 245 | 1 | 0 | |a Boundary-Spanning Marketing Organization |h [electronic resource] : |b A Theory and Insights from 31 Organization Theories / |c by G. Tomas M. Hult. |
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| 650 | 0 | |a Marketing. | |
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| 650 | 2 | 4 | |a Marketing. |
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