Diversity in European Marketing Text and Cases /

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Bibliographic Details
Main Author:	Rudolph, Thomas
Corporate Author:	SpringerLink (Online service)
Other Authors:	Schlegelmilch, Bodo B., Bauer, Andrs, Franch, Josep, Meise, Jan Niklas
Format:	Electronic eBook
Language:	English
Published:	Wiesbaden : Gabler Verlag, 2012.
Subjects:	Economics. Marketing. Economics/Management Science.
Online Access:	http://dx.doi.org/10.1007/978-3-8349-6976-7
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