International Direct Marketing Principles, Best Practices, Marketing Facts /

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Bibliographic Details
Main Author:	Krafft, Manfred
Corporate Author:	SpringerLink (Online service)
Other Authors:	Hesse, Jrgen, Hfling, Jrgen, Peters, Kay, Rinas, Diane
Format:	Electronic eBook
Language:	English
Published:	Berlin, Heidelberg : Springer Berlin Heidelberg, 2007.
Subjects:	Economics. Marketing. Economics/Management Science. Management.
Online Access:	http://dx.doi.org/10.1007/978-3-540-39632-1
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