Marketing Communication Policies
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berlin, Heidelberg :
Springer Berlin Heidelberg,
2007.
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-3-540-37323-0 |
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| 100 | 1 | |a Busch, Rainer. | |
| 245 | 1 | 0 | |a Marketing Communication Policies |h [electronic resource] / |c by Rainer Busch, Margarete Seidenspinner, Fritz Unger. |
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| 650 | 0 | |a Economics. | |
| 650 | 0 | |a Marketing. | |
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| 700 | 1 | |a Seidenspinner, Margarete. | |
| 700 | 1 | |a Unger, Fritz. | |
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