International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Heidelberg :
Physica-Verlag HD,
2008.
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| Series: | Contributions to Economics,
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-3-7908-2030-0 |
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