International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /

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Bibliographic Details
Main Author:	Bell, Sandra
Corporate Author:	SpringerLink (Online service)
Format:	Electronic eBook
Language:	English
Published:	Heidelberg : Physica-Verlag HD, 2008.
Series:	Contributions to Economics,
Subjects:	Economics. Marketing. Entrepreneurship. Economics/Management Science.
Online Access:	http://dx.doi.org/10.1007/978-3-7908-2030-0
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245	1	0	\|a International Brand Management of Chinese Companies \|h [electronic resource] : \|b Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets / \|c by Sandra Bell.
260			\|a Heidelberg : \|b Physica-Verlag HD, \|c 2008.
300			\|b digital.
490	0		\|a Contributions to Economics, \|x 1431-1933
650		0	\|a Economics.
650		0	\|a Marketing.
650		0	\|a Entrepreneurship.
650	1	4	\|a Economics/Management Science.
650	2	4	\|a Marketing.
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830		0	\|a Contributions to Economics, \|x 1431-1933
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