Connective branding building brand equity in a demanding world /
Furkejuvvon:
| Váldodahkki: | |
|---|---|
| Searvvušdahkki: | |
| Eará dahkkit: | |
| Materiálatiipa: | Elektrovnnalaš E-girji |
| Giella: | eaŋgalasgiella |
| Almmustuhtton: |
Hoboken, NJ :
Wiley,
c2008.
|
| Fáttát: | |
| Liŋkkat: | An electronic book accessible through the World Wide Web; click to view |
| Fáddágilkorat: |
Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!
|
Geahča maid: Connective branding
- Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
- The business of brands
- Designing brand identity an essential guide for the whole branding team /
- Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
- Strategic brand management : building, measuring, and managing brand equity /
- Brain tattoos creating unique brands that stick in your customers' minds /