Fisher-Buttinger, C., & Vallaster, C. (2008). Connective branding: Building brand equity in a demanding world. Wiley.
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Chicago Style (17th ed.) Citation
Fisher-Buttinger, Claudia, and Christine Vallaster. Connective Branding: Building Brand Equity in a Demanding World. Hoboken, NJ: Wiley, 2008.
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MLA citiranje
Fisher-Buttinger, Claudia, and Christine Vallaster. Connective Branding: Building Brand Equity in a Demanding World. Wiley, 2008.
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