Brand management and marketing of luxury goods /
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| Glavni autor: | |
|---|---|
| Format: | Elektronički e-knjiga |
| Jezik: | engleski |
| Izdano: |
Hamburg, Germany :
Anchor Academic Publishing,
2014.
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| Teme: | |
| Online pristup: | An electronic book accessible through the World Wide Web; click to view |
| Oznake: |
Bez oznaka, Budi prvi tko označuje ovaj zapis!
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Slični predmeti: Brand management and marketing of luxury goods /
- The road to luxury : the evolution, markets and strategies of luxury brand management /
- Luxury retail management how the world's top brands provide quality product and service support /
- The business of brands
- Connective branding building brand equity in a demanding world /
- Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
- Brands laid bare using market research for evidence-based brand management /