Brand management and marketing of luxury goods /
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hamburg, Germany :
Anchor Academic Publishing,
2014.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 140419t20142014gw a ob 000 0 eng d | ||
| 020 | |z 9783954891931 | ||
| 020 | |a 9783954896936 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10856511 | ||
| 035 | |a (OCoLC)878148963 | ||
| 040 | |a CaPaEBR |b eng |e rda |e pn |c CaPaEBR | ||
| 050 | 1 | 4 | |a HD9999.L852 |b .S3 2014eb |
| 082 | 0 | 4 | |a 658.8 |2 23 |
| 100 | 1 | |a Scholz, Lucie, |e author. | |
| 245 | 1 | 0 | |a Brand management and marketing of luxury goods / |c Lucie Scholz. |
| 264 | 1 | |a Hamburg, Germany : |b Anchor Academic Publishing, |c 2014. | |
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource (91 pages) : |b illustrations (some color), tables | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 588 | |a Description based on online resource; title from PDF title page (ebrary, viewed April 19, 2014). | ||
| 590 | |a Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Luxuries |x Marketing. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Product management. | |
| 655 | 0 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |a Scholz, Lucie. |t Brand management and marketing of luxury goods. |d Hamburg, Germany : Anchor Academic Publishing, c2014 |h 89 pages |z 9783954891931 |
| 797 | 2 | |a ebrary. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10856511 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 171575 |d 171575 | ||