Brand management and marketing of luxury goods /

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Bibliographic Details
Main Author: Scholz, Lucie (Author)
Format: Electronic eBook
Language:English
Published: Hamburg, Germany : Anchor Academic Publishing, 2014.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Physical Description:1 online resource (91 pages) : illustrations (some color), tables
Bibliography:Includes bibliographical references.
ISBN:9783954896936 (e-book)