Brand meaning management /

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Bibliographic Details
Other Authors:	MacInnis, Deborah J. (Editor), Park, C. Whan (Editor), Agarwal, Megha, 1982- (Contributor)
Format:	Electronic eBook
Language:	English
Published:	Bingley, England : Emerald, 2015.
Edition:	First edition.
Series:	Review of Marketing Research, Volume 12
Subjects:	Marketing > Management. Brand name products. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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