Brand meaning management /

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Bibliographic Details
Other Authors: MacInnis, Deborah J. (Editor), Park, C. Whan (Editor), Agarwal, Megha, 1982- (Contributor)
Format: Electronic eBook
Language:English
Published: Bingley, England : Emerald, 2015.
Edition:First edition.
Series:Review of Marketing Research, Volume 12
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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Brand meaning management /

Published 2015
An electronic book accessible through the World Wide Web; click to view
Electronic eBook