Brand meaning management /
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| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bingley, England :
Emerald,
2015.
|
| Edition: | First edition. |
| Series: | Review of Marketing Research,
Volume 12 |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| Item Description: | "Emerald Books"--Cover. |
|---|---|
| Physical Description: | 1 online resource (338 pages). |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781784419318 (e-book) |
| ISSN: | 1548-6435 ; 1548-6435 |