McCarthy, E. J., & Perreault, W. D. (1993). Basic marketing: A global managerial approach (11th ed.). IRWIN.
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Citação norma Chicago
McCarthy, E. Jerome, and William D. Perreault. Basic Marketing: A Global Managerial Approach. 11th ed. Boston: IRWIN, 1993.
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Citação norma MLA
McCarthy, E. Jerome, and William D. Perreault. Basic Marketing: A Global Managerial Approach. 11th ed. IRWIN, 1993.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.