McCarthy, E. J., & Perreault, W. D. (1993). Basic marketing: A global managerial approach (11th ed.). IRWIN.
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Chicago Style (17th ed.) Citation
McCarthy, E. Jerome, and William D. Perreault. Basic Marketing: A Global Managerial Approach. 11th ed. Boston: IRWIN, 1993.
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MLA (9th ed.) Citation
McCarthy, E. Jerome, and William D. Perreault. Basic Marketing: A Global Managerial Approach. 11th ed. IRWIN, 1993.
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Warning: These citations may not always be 100% accurate.