APA-viite (7. p.)

McCarthy, E. J., & Perreault, W. D. (1993). Basic marketing: A global managerial approach (11th ed.). IRWIN.

Chicago-viite (17. p.)

McCarthy, E. Jerome, ja William D. Perreault. Basic Marketing: A Global Managerial Approach. 11th ed. Boston: IRWIN, 1993.

MLA-viite (9. p.)

McCarthy, E. Jerome, ja William D. Perreault. Basic Marketing: A Global Managerial Approach. 11th ed. IRWIN, 1993.