APA (7e ed.) Bronvermelding

McCarthy, E. J., & Perreault, W. D. (1993). Basic marketing: A global managerial approach (11th ed.). IRWIN.

Chicago (17e ed.) Bronvermelding

McCarthy, E. Jerome, en William D. Perreault. Basic Marketing: A Global Managerial Approach. 11th ed. Boston: IRWIN, 1993.

MLA (9e ed.) Bronvermelding

McCarthy, E. Jerome, en William D. Perreault. Basic Marketing: A Global Managerial Approach. 11th ed. IRWIN, 1993.