Citazione Stile APA (7a Edizione)

McCarthy, E. J., & Perreault, W. D. (1993). Basic marketing: A global managerial approach (11th ed.). IRWIN.

Citazione stile Chigago Style (17a edizione)

McCarthy, E. Jerome, e William D. Perreault. Basic Marketing: A Global Managerial Approach. 11th ed. Boston: IRWIN, 1993.

Citatione MLA (9a ed.)

McCarthy, E. Jerome, e William D. Perreault. Basic Marketing: A Global Managerial Approach. 11th ed. IRWIN, 1993.