McCarthy, E. J., & Perreault, W. D. (1993). Basic marketing: A global managerial approach (11th ed.). IRWIN.
芝加哥风格引文McCarthy, E. Jerome, 与 William D. Perreault. Basic Marketing: A Global Managerial Approach. 11th ed. Boston: IRWIN, 1993.
MLA引文McCarthy, E. Jerome, 与 William D. Perreault. Basic Marketing: A Global Managerial Approach. 11th ed. IRWIN, 1993.
警告：这些引文格式不一定是100％准确.