McCarthy, E. J., & Perreault, W. D. (1993). Basic marketing: A global managerial approach (11th ed.). IRWIN.
Dyfyniad Arddull ChicagoMcCarthy, E. Jerome, and William D. Perreault. Basic Marketing: A Global Managerial Approach. 11th ed. Boston: IRWIN, 1993.
Dyfyniad MLAMcCarthy, E. Jerome, and William D. Perreault. Basic Marketing: A Global Managerial Approach. 11th ed. IRWIN, 1993.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.