APA (7. basım) Alıntı

McCarthy, E. J., & Perreault, W. D. (1993). Basic marketing: A global managerial approach (11th ed.). IRWIN.

Chicago Style (17. basım) Atıf

McCarthy, E. Jerome, ve William D. Perreault. Basic Marketing: A Global Managerial Approach. 11th ed. Boston: IRWIN, 1993.

MLA (9th ed.) Atıf

McCarthy, E. Jerome, ve William D. Perreault. Basic Marketing: A Global Managerial Approach. 11th ed. IRWIN, 1993.