Cita APA

McCarthy, E. J., & Perreault, W. D. (1993). Basic marketing: A global managerial approach (11th ed.). IRWIN.

Citación estilo Chicago

McCarthy, E. Jerome, and William D. Perreault. Basic Marketing: A Global Managerial Approach. 11th ed. Boston: IRWIN, 1993.

Cita MLA

McCarthy, E. Jerome, and William D. Perreault. Basic Marketing: A Global Managerial Approach. 11th ed. IRWIN, 1993.