Cita APA (7a ed.)

McCarthy, E. J., & Perreault, W. D. (1993). Basic marketing: A global managerial approach (11th ed.). IRWIN.

Cita Chicago Style (17a ed.)

McCarthy, E. Jerome, y William D. Perreault. Basic Marketing: A Global Managerial Approach. 11th ed. Boston: IRWIN, 1993.

Cita MLA (9a ed.)

McCarthy, E. Jerome, y William D. Perreault. Basic Marketing: A Global Managerial Approach. 11th ed. IRWIN, 1993.