The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior /
Salvato in:
| Autore principale: | |
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| Natura: | Elettronico eBook |
| Lingua: | inglese |
| Pubblicazione: |
Milwaukee, Wisconsin :
ASQ Quality Press,
2011.
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| Soggetti: | |
| Accesso online: | An electronic book accessible through the World Wide Web; click to view |
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