The customer-driven company : moving from talk to action /

Antzeko izenburuak

• When customers talk --turn what they tell you into sales /
  nork: Gross, T. Scott
  Argitaratua: (2005)
• Beyond customer service, revised
  nork: Gerson, Richard F.
  Argitaratua: (1998)
• The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior /
  nork: Lowenstein, Michael W., 1942-
  Argitaratua: (2011)
• Customer winback how to recapture lost customers and keep them loyal /
  nork: Griffin, Jill
  Argitaratua: (2001)
• Strategic customer service managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits /
  nork: Goodman, John A.
  Argitaratua: (2009)