The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior /
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Milwaukee, Wisconsin :
ASQ Quality Press,
2011.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| Physical Description: | 1 online resource (398 pages) : illustrations |
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| Bibliography: | Includes bibliographical references (pages 337-347) and index. |
| ISBN: | 9780873898119 (e-book) |