The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior /

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Bibliographic Details
Main Author: Lowenstein, Michael W., 1942- (Author)
Format: Electronic eBook
Language:English
Published: Milwaukee, Wisconsin : ASQ Quality Press, 2011.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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