Brand anarchy managing corporate reputation /
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Awdur Corfforaethol: | |
| Awduron Eraill: | |
| Fformat: | Electronig eLyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
London :
Bloomsbury Pub.,
2012.
|
| Pynciau: | |
| Mynediad Ar-lein: | An electronic book accessible through the World Wide Web; click to view |
| Tagiau: |
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
Eitemau Tebyg: Brand anarchy
- Connective branding building brand equity in a demanding world /
- Brands and branding
- Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
- The business of brands
- Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
- The brand gym a practical workout to gain and retain brand leadership /