Brand anarchy managing corporate reputation /

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Bibliographic Details
Main Author:	Earl, Steve
Corporate Author:	ebrary, Inc
Other Authors:	Waddington, Stephen
Format:	Electronic eBook
Language:	English
Published:	London : Bloomsbury Pub., 2012.
Subjects:	Brand name products. Product management. Corporate image. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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