Brand anarchy managing corporate reputation /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Bloomsbury Pub.,
2012.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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MARC
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|---|---|---|---|
| 001 | 0000146241 | ||
| 005 | 20171002062028.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 120307s2012 enk sb 001 0 eng d | ||
| 020 | |z 9781408157220 | ||
| 020 | |z 9781408159699 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10535519 | ||
| 035 | |a (OCoLC)780141133 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HD69.B7 |b E27 2012eb |
| 100 | 1 | |a Earl, Steve. | |
| 245 | 1 | 0 | |a Brand anarchy |h [electronic resource] : |b managing corporate reputation / |c Steve Earl and Stephen Waddington. |
| 260 | |a London : |b Bloomsbury Pub., |c 2012. | ||
| 300 | |a xvi, 256 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Product management. | |
| 650 | 0 | |a Corporate image. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Waddington, Stephen. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10535519 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 135390 |d 135390 | ||