Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
Na minha lista:
| Autor principal: | |
|---|---|
| Autor Corporativo: | |
| Formato: | Thesis Recurso Electrónico livro electrónico |
| Idioma: | inglês |
| Publicado em: |
Hamburg :
Diplomica Verlag,
2008.
|
| Assuntos: | |
| Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|
Registos relacionados: Methods for assessing brand value
- Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
- Connective branding building brand equity in a demanding world /
- Connective branding building brand equity in a demanding world /
- Brands and branding
- Brands and branding
- Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /