Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
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| Autor corporatiu: | |
| Format: | Thesis Electrònic eBook |
| Idioma: | anglès |
| Publicat: |
Hamburg :
Diplomica Verlag,
2008.
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| Matèries: | |
| Accés en línia: | An electronic book accessible through the World Wide Web; click to view |
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