Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /

Saved in:

Bibliographic Details
Main Author:	J., Tatiana Soto
Corporate Author:	ebrary, Inc
Format:	Thesis Electronic eBook
Language:	English
Published:	Hamburg : Diplomica Verlag, 2008.
Subjects:	Branding (Marketing) Brand name products > Valuation. Corporate image. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000nam a2200000 a 4500
001	0000136971
005	20171002061434.0
006	m u
007	cr cn\|\|\|\|\|\|\|\|\|
008	110802s2008 gw ad sbm 000 0 eng d
020			\|z 9783836658720
020			\|z 9783836608725 (e-book)
035			\|a (CaPaEBR)ebr10483075
035			\|a (OCoLC)747411767
040			\|a CaPaEBR \|c CaPaEBR
050	1	4	\|a HD69.B7 \|b J7 2008eb
100	1		\|a J., Tatiana Soto.
245	1	0	\|a Methods for assessing brand value \|h [electronic resource] : \|b a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / \|c Tatiana Soto J.
260			\|a Hamburg : \|b Diplomica Verlag, \|c 2008.
300			\|a v, 97 p. : \|b col. ill.
500			\|a Cover title.
502			\|a Zugl. Fachhochschule Osnabrück, Osnabrück, Deutschland, MA-Thesis/Master, 2007.
504			\|a Includes bibliographical references.
533			\|a Electronic reproduction. \|b Palo Alto, Calif. : \|c ebrary, \|d 2011. \|n Available via World Wide Web. \|n Access may be limited to ebrary affiliated libraries.
650		0	\|a Branding (Marketing)
650		0	\|a Brand name products \|x Valuation.
650		0	\|a Corporate image.
655		7	\|a Electronic books. \|2 local
710	2		\|a ebrary, Inc.
856	4	0	\|u http://site.ebrary.com/lib/daystar/Doc?id=10483075 \|z An electronic book accessible through the World Wide Web; click to view
908			\|a 170314
942	0	0	\|c EB
999			\|c 126120 \|d 126120