Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
Bewaard in:
| Hoofdauteur: | |
|---|---|
| Coauteur: | |
| Formaat: | Thesis Elektronisch E-boek |
| Taal: | Engels |
| Gepubliceerd in: |
Hamburg :
Diplomica Verlag,
2008.
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| Onderwerpen: | |
| Online toegang: | An electronic book accessible through the World Wide Web; click to view |
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| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 110802s2008 gw ad sbm 000 0 eng d | ||
| 020 | |z 9783836658720 | ||
| 020 | |z 9783836608725 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10483075 | ||
| 035 | |a (OCoLC)747411767 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HD69.B7 |b J7 2008eb |
| 100 | 1 | |a J., Tatiana Soto. | |
| 245 | 1 | 0 | |a Methods for assessing brand value |h [electronic resource] : |b a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / |c Tatiana Soto J. |
| 260 | |a Hamburg : |b Diplomica Verlag, |c 2008. | ||
| 300 | |a v, 97 p. : |b col. ill. | ||
| 500 | |a Cover title. | ||
| 502 | |a Zugl. Fachhochschule Osnabrück, Osnabrück, Deutschland, MA-Thesis/Master, 2007. | ||
| 504 | |a Includes bibliographical references. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Brand name products |x Valuation. | |
| 650 | 0 | |a Corporate image. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10483075 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 126120 |d 126120 | ||