Customer loyalty programmes and clubs
Gorde:
| Egile nagusia: | |
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| Erakunde egilea: | |
| Formatua: | Baliabide elektronikoa eBook |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Aldershot, England ; Burlington, VT :
Gower,
c2002.
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| Edizioa: | 2nd ed. |
| Gaiak: | |
| Sarrera elektronikoa: | An electronic book accessible through the World Wide Web; click to view |
| Etiketak: |
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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Antzeko izenburuak: Customer loyalty programmes and clubs
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- Beyond the ultimate question : a systematic approach to improve customer loyalty /
- Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs /
- Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs /
- The wallet allocation rule : winning the battle for share /