Strategic brand management : building, measuring, and managing brand equity /
-д хадгалсан:
| Үндсэн зохиолч: | |
|---|---|
| Формат: | Ном |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
Upper Saddle River, NJ :
Pearson/Prentice Hall,
c2008.
|
| Хэвлэл: | 3rd ed. |
| Нөхцлүүд: | |
| Онлайн хандалт: | Table of contents only |
| Шошгууд: |
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
|
Ижил төстэй зүйлс: Strategic brand management :
- Strategic brand management : building, measuring, and managing brand equity /
- Connective branding building brand equity in a demanding world /
- Connective branding building brand equity in a demanding world /
- The business of brands
- The business of brands
- Integrated branding becoming brand-driven through companywide action /