Strategic brand management : building, measuring, and managing brand equity /

Slični predmeti

• Connective branding building brand equity in a demanding world /
  od: Fisher-Buttinger, Claudia
  Izdano: (2008)
• The business of brands
  od: Miller, Jon, 1971-
  Izdano: (2004)
• Integrated branding becoming brand-driven through companywide action /
  od: LePla, F. Joseph, 1955-
  Izdano: (1999)
• The brand gym a practical workout to gain and retain brand leadership /
  od: Taylor, David, 1964-
  Izdano: (2010)
• Designing brand identity an essential guide for the whole branding team /
  od: Wheeler, Alina
  Izdano: (2013)