APA način citiranja (7. izdanje)
Keller, K. L. (2008). Strategic brand management: Building, measuring, and managing brand equity (3rd ed.). Pearson/Prentice Hall.
Čikaški stil citiranja (17. izdanje)
Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd ed. Upper Saddle River, NJ: Pearson/Prentice Hall, 2008.
MLA način citiranja (9. izdanje)
Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd ed. Pearson/Prentice Hall, 2008.
Upozorenje: Ovi citati možda nisu uvijek 100% točni.