Keller, K. L. (2008). Strategic brand management: Building, measuring, and managing brand equity (3rd ed.). Pearson/Prentice Hall.
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Chicago-čujuhus (17. p.)
Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd ed. Upper Saddle River, NJ: Pearson/Prentice Hall, 2008.
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MLA-čujuhus (9. p.)
Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd ed. Pearson/Prentice Hall, 2008.
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